Medical and pharmaceutical industry improve people lives. They conduct many medical research to improve products for their patients and customers. Although medical research is a very good tool for this purpose, they need much more. And there is a place for medical market research and medical marketing surveys in Poland. They offer necessary for research and development statistics, and data about patients, physicians, nurses, other medical staff. There are many of research projects in the field of medical marketing. As a company representative you should chose wisely. And you may not know something worth considering – there are surveys and studies dedicated for a specific company research projects. They may be designed in consultation with marketing, sales, product/service development divisions staff. They can provide results that answer the questions that will influence such objectives as product development and marketing strategies. Professionals form the research agency primarily ask business clients about their needs, for example need of a new product design.
It turns out, that medical companies and pharmaceutical companies do not have experience in such activities as implementation of research process, gathering data and data analysis. They need marketing research agency with a good recommendations and very experienced in different projects staff. With their help you can obtain many information and data which can be used in the process of developing company. Such agency should have experience in marketing research, registration process of medical products, clinical trials, research for Rx and OTC drugs, statistical analysis.
In the field of medical market research Poland you can find patient satisfaction surveys, brand awareness research and analysis of purchasing habits, price analysis, advertising effectiveness research, research on substitution prescriptions at pharmacies, research on the effectiveness of medical representatives (message recall, recall test), preferences research, market research, marketing research, epidemiological research, opinion surveys and price research, analysis of brand awareness and brand image. It is possible to gather information from consumers/patients, physicians, pharmacists, medical staff.
Research methods and techniques
You can use one or two of two main research methods: quantitative and qualitative. Within quantitative you can find techniques such as: pen and paper personal interview (PAPI), computer assisted personal interview (CAPI) computer assisted telephone interview (CATI Poland), computer assisted web interview (CAWI). Within qualitative studies you can find: expert panels, individual in-depth interview (IDI) focus group interview (FGI), mystery shopping, case studies. Additionally it is possible to do SWOT analysis, desk research etc.